The LEGO brand is more than simply our familiar logo. It is the expectations that people have of the company towards its products and services, and the accountability that the LEGO Group feels towards the world around it. The brand acts as a guarantee of quality and originality. .
Children are our role models
Children are inquisitive, creative and imaginative with an innate urge to learn. We must stimulate the child in each of us!
We have a definite approach to quality, and we want to be the best and most credible player in the toy business. We strive constantly to develop innovative products which promote creativity and fun-packed play.
These are the values that make the LEGO brand unique and give us the edge on all the others.
Help Ariel get ready to go exploring in her dolphin carriage! Pick out the right hair flower to put in as she gets ready for her day. Then join her for the fun, and ride along as she explores the sea. [more info...]
The heroes of the Resistance are under attack on the planet Takodana! Battle it out against Kylo and the First Order Stormtroopers to ensure their safety. Can you avoid the exploding wall and collapsing staircase, and dodge the falling tree? Only you can [more info...]
Join Cinderella in her enchanted carriage for an exciting ride! Meet the dashing Prince Charming, and play with Cinderella's cute little puppy and help her get ready for the ball. Then rush back home before the magic disappears! [more info...]
Feel the power of the dark side with Darth Vader! This buildable LEGO version of iconic Sith Lord Vader has all the details you'd expect, including fully posable limbs, black armored suit, fabric cape and a buildable red Lightsaber. [more info...]
Enjoy high-flying adventures with this high-tech, aerodynamic jet. This awesome 2-in-1 model features a large open-plan cockpit, retractable undercarriage and a cool yellow, black and white color scheme. [more info...]
Personalize Emma's amazing designer home and hang out with all her friends! [more info...]
The lighthouse is on fire! Rush to the rescue in the Fire Boat, aim the water cannon and put out the flames with the special water stud shooter. Send the diver out to make sure the lighthouse keeper is safe. Keep the lighthouse from burning down! [more info...]
Join Emily Jones and Azari Firedancer the fire elf, as they explore the Lava Cave! Meet Zonya the fire dragon, then enter the Lava Cave with the use of Azari's magic fire powers. Discover the secret map and roast a marshmallow around the campfire. [more info...]
Hop in the Fire Ladder Truck and race to the scene! Extend the ladder and put out the fire. Use the special stud-shooting hose to battle the blaze and fight the flames on the ground with the fire extinguisher. [more info...]
Help the firefighters get the truck and helicopter loaded with gear! It's lunchtime, so take a slide down the pole in the firehouse and head to the hot dog stand. On your way, give the firehouse dog his bone. Oh no, the hot dog stand is on fire! [more info...]
Resistance forces are closing in and must be pushed back with the powerful turbolaser. Add ammo from the weapons storage, locate the target from the control center and get ready to fire! [more info...]
Cruise the streets with this cool, powerful vehicle featuring massive extra-wide rims with low profile tires, huge vertical exhaust pipes, heavy-duty front bumper and awesome dark-gray and black color scheme with cool flame stickers! [more info...]
Help Noemi the waitress prepare delicious cupcakes for her customers. Turn the window display to choose the prettiest ones and sit outside with Stephanie on the patio to devour them with a cup of tea! [more info...]
Have the vacation of a lifetime at the Grand Hotel in Heartlake City! As the cab pulls up in front of the hotel, help Andrea, Stephanie and Olivia hand their luggage to Nate the bellboy who is waiting for them with a trolley. [more info...]
Take a trip in the Heartlake Hot Air Balloon to find the perfect picnic spot! [more info...]
It's time for Mia's weekly shop, so join her at Heartlake Supermarket and grab a trolley from the trolley park. Explore the aisles together - what will you buy today? Pick up some fresh fruit and vegetables, breakfast cereals and more! [more info...]
Smash water speed records with this amazing, aerodynamic 2-in1 model, featuring massive sponsons, large cockpit and a blue and white color scheme with sporty black-and-white checkered racing stickers. [more info...]
Learn to discover, build and count with the All-In-One Box of Fun! [more info...]
Make your way with Lloyd through the Lost Temple to recover the Sword of Fire. Watch out for the lava, saw blades and swinging axe! If the snake villain reaches it first in his helicopter, fly Jay in on his blue dragon and make sure he doesn't get away! [more info...]
With LEGO DUPLO My First Cars and Trucks, toddlers will learn to combine the wheelbases and colorful bricks to make vehicles of all shapes and sizes. [more info...]
Learn to build and create by stacking chunky LEGO DUPLO bricks to make a colorful rocket and a planet - there are building cards inside for inspiration. [more info...]
Learn about colors and fruits with this easy-to-build set! [more info...]
Help your child learn to match pairs with LEGO DUPLO My First Truck. The truck is easy to build using chunky DUPLO bricks, designed especially to be fun and safe for little hands, and it comes with 8 pairs of colorful food-decorated bricks. [more info...]
Princess Aurora's cat, Dreamy, and Pocahontas' pet raccoon, Windflower, have invited all their friends to a ball at the Palace Pets Royal Castle. Climb up to the lookout tower - can you see the guests arriving? [more info...]
Keep watch over the city in the LEGO Juniors police helicopter! Spot the thief trying to break into the A and then fly down and catch him in the act. You can help the police protect and serve. [more info...]
Toss the crook in the Police Patrol Boat's holding cell and start the cruise to Prison Island to drop him off. Watch out, another crook has pulled alongside and is trying to break the prisoner out of the cell with the getaway boat's anchor. [more info...]
Get set for a show-stopping performance with Livi the pop star! The incredible stage is set for tonight's concert. As the show starts, turn the stage panels to make Livi appear as if from nowhere. [more info...]
Lower the ramp and climb aboard the Resistance Troop Transporter. Jump into the cockpit and get ready for takeoff. And if the First Order tries to attack, arm the shooters and get ready to fire! [more info...]