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Alex

ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds. Started in 1986 with a line of high quality basic arts and crafts products for children. Over the years, ALEX has grown and today produces over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children™s furniture, Rub A Dub® and Tub Tunes® bath toys, ALEX Little Hands® preschool products and ALEX Jr.®, a new line of luxurious plush toys for baby. Attention to quality and design has not gone unnoticed. Many ALEX products have received the most prestigious honors in the industry including over 250 awards from toy review organizations and leading consumer magazines. ALEX products are currently sold in over 80 countries worldwide in the upscale specialty market through a myriad of retail stores, catalogs and websites. ALEX is a lifestyle. ALEX helps start children on a lifetime of learning and discovery. It all begins with a brushstroke... It all begins with ALEX!

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3 Boats In The Tub
$5.99

3 Boats In The Tub

3 colorful boats. Hook them together or stack them up. Suitable for age: 12 month(s) [more info...]


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4oz. Paint Sparkle
$13.99

4oz. Paint Sparkle

A 6-pack of bright colors and glitter paints. Washable. Includes pink, purple, orange, yellow, silver glitter and sequin confetti. Made in the USA. [more info...]


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Alex Clay: Modeling
$7.99

Alex Clay: Modeling

24 sticks of brightly colored modeling clay! These super bright colors will inspire any young sculptor, and it NEVER dries out! 1.10lb./500g) Suitable for age: 3 year(s) [more info...]


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Alex Crayons: Super Jumbo Wax
$6.99

Alex Crayons: Super Jumbo Wax

This set of super-sized wax crayons provides long lasting fun in a size that's perfect for little hands to hold. Suitable for age: 3 year(s) [more info...]


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Alex Markers: Fine Tip
$10.99

Alex Markers: Fine Tip

30 washable fine tip markers in brilliant colors. Child-safe ventilated caps. Suitable for age: 3 year(s) [more info...]


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Alex Poster Paints (Individual)
$3.50

Alex Poster Paints (Individual)

Individual 8 oz. Plastic bottle of orange washable poster paint. Suitable for age: 3 year(s) [more info...]


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Alex Rub-a-Dub: Bath Writers
$10.99

Alex Rub-a-Dub: Bath Writers

Now you can write on tub walls! Squeeze each bottle to make drawings and play games right in the tub. There’s even gold! When you’re done, just wipe off. Comes with a set of 4 writers (red, blue, yellow and gold). Push-pull cap never gets lost! It’s safe, [more info...]


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Alex Rub-a-Dub: Draw in the Tub Bathtub Crayons
$7.99

Alex Rub-a-Dub: Draw in the Tub Bathtub Crayons

Use this unique set of 6 bathtub crayons to draw colorful pictures on bathtubs, tile or your body! Soak the duck shaped sponge with water to remove your work of art. Fun, clean and easy to erase. Suitable for age: 2 year(s) [more info...]


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Alex Rub-a-Dub: Hoops for the Tub
$13.99

Alex Rub-a-Dub: Hoops for the Tub

Little squirts will have a ball in the bath with a basketball net and 3 squirting balls! The suction cup rim with mesh net mounts easily to smooth surfaces for endless tub fun. Suitable for age: 2 year(s) [more info...]


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Alex Rub-a-Dub: Paint in the Tub Bathtub Finger Paints
$13.99

Alex Rub-a-Dub: Paint in the Tub Bathtub Finger Paints

These soapy finger paints are sure to make bathtime fun as kids create sudsy works of art on their body or the bathtub. Includes 5 colors of soapy finger paint, a fish-shaped sponge for clean up and a hand-shaped palette to hold the paints. Safe, clean an [more info...]


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Alex Rub-a-Dub: Shaving in the Tub
$13.99
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Alex Rub-a-Dub: Sort 'n Spray Whale
$17.99

Alex Rub-a-Dub: Sort 'n Spray Whale

Floating whale-shaped shape-sorter for the tub includes 4 color-matched shapes to sort that also have holes for straining. Push the button on the tail for spray-action fun. Suitable for age: 6 month(s) [more info...]


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Alex Rub-a-Dub: Squirters for the Tub
$10.99

Alex Rub-a-Dub: Squirters for the Tub

Soft, chubby, colorful bathtub squirters are the perfect size for little bathers to hold and squeeze. Lots of fun for little squirts! Each set contains 5 garden-themed squirters. Phthalate free. Suitable for age: 6 month(s) [more info...]


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Alex Rub-a-Dub: Tooting Tugboat
$15.99

Alex Rub-a-Dub: Tooting Tugboat

Push the tugboat down in the bathwater to hear "TOOT" in two tones! Sound is created by air rushing through 2 whistles in the smoke stacks when pushed down in the tub. Two different whistle tones makes it sound just like a real tugboat. Suitable for age: [more info...]


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Completer Cook Set
$24.99

Completer Cook Set

Young chefs will enjoy this 9 piece play cookware set and find that it's just the right size for them to stir up some fun. It's the perfect companion to 13 Wooden Cooktop. Set contains oven mitt, pot holder, whisk, measuring spoon set, wooden spoon, saute [more info...]


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Cupcake Craft
$12.99

Cupcake Craft

Create 8 cute cupcake crafts including fairies, flowers and a princess crown. Comes with lots of cupcake liners, over 100 stickers, paper shapes, chunky glue stick and easy picture instructions. [more info...]


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Dirty Dogs
$14.99

Dirty Dogs

Big, soft squirters need to be cleaned at bath time! Magic ink "dirt" disappears in warm bath water and reappears as they cool. Set of 3 includes a mini washcloth to get them clean. Suitable for age: 6 month(s) [more info...]


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Fashion Weaving Loom
$29.99

Fashion Weaving Loom

Weaving is quick and easy! Mix it up with super thick rainbow yarn and fluffy yarn to make fun and furry accessories in a jiffy! It's so easy with the included step-by-step illustrated instructions. Make a scarf, a purse, even a handbag. Each kit comes wi [more info...]


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Fishing In The Tub
$14.99

Fishing In The Tub

Grab your fishing pole and hook a big one! The plastic fishing pole is the perfect size for little anglers as they hook colorful EVA foam fish. Comes with fishing pole, 3 fish, a starfish and a crab. Suitable for age: 2 year(s) [more info...]


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Friendship Wheel
$15.99

Friendship Wheel

It's a new way to make friendship bracelets. Just lift each thread, hook it to the opposite side and turn. It's fast, easy and you'll never want to put it down. Make 10 different bracelets using 10 brightly colored yarns. Each kit comes with two Friendship Wheels and easy instructions. Suitable for age: 8 year(s) [more info...]


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Magnetic Boats In The Tub (3)
$16.99

Magnetic Boats In The Tub (3)

3 soft, vinyl boats have magnetic connectors! Line them up like a train in the tub. Magnets are completely encased inside so they can?t rust or come loose. Phthalate-free. Suitable for age: 2 year(s) [more info...]


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My Chunky Pad Thick 6 X 9" (150 Sheets)
$8.99

My Chunky Pad Thick 6 X 9" (150 Sheets)

A 6? X 9? Pad that's great for doodling, coloring and scribbling. 150 pages and spiral bound. Suitable for age: 2 year(s) [more info...]


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Pirates Of The Tub
$26.99

Pirates Of The Tub

38-piece set includes lots of foam pieces to stick to the wall and build pirate islands and boats. Includes 3 Pirate Squirters and suction cup mesh bag for drying and storage. Phthalate-free. Suitable for age: 3 year(s) [more info...]


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Ready, Set, Write
$13.99

Ready, Set, Write

Learn ABC and numbers!It's so easy with a wipe away book.7" x 7" (18cm x 18cm) Spiral bound pad with 19 pages and wipe away marker. Suitable for age: 3 year(s) [more info...]


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Simply Needlepoint  Butterfly
$8.99

Simply Needlepoint Butterfly

Start needlepointing right away. It's so easy. You get a preprinted plastic canvas, a plastic frame, plastic needle and lots of bright yarn. Frame it when you?re done! Comes in 5 styles: Butterfly, Pretty Kitty, Happy Puppy, Flower Blossom and a Frog (Rib [more info...]


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Simply Needlepoint  Flower Blossom
$7.99

Simply Needlepoint Flower Blossom

Start needlepointing right away. It's so easy. You get a preprinted plastic canvas, a plastic frame, plastic needle and lots of bright yarn. Frame it when you?re done! Comes in 5 styles: Butterfly, Pretty Kitty, Happy Puppy, Flower Blossom and a Frog (Rib [more info...]


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TubTunes Water Flutes
$15.99

TubTunes Water Flutes

With these 5 Water Flutes, you can experiment with music and learn to play songs during bath time. Discover different sounds and tones with these real musical flutes that can be tuned with water to create a variety of sounds. Includes easy-to-follow songs [more info...]


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TubTunes Water Whistle
$8.99

TubTunes Water Whistle

Make bath time music time! Learn to make different sounds and tones with the Tub Tunes Water Whistle. It can be tuned with water to create a variety of sounds. Play it like a slide whistle for even more fun! Suitable for age: 3 year(s) [more info...]


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TubTunes Water Xylophone
$18.99

TubTunes Water Xylophone

Make beautiful music with the Tub Tunes Water Xylophone, a real instrument that floats in the tub. Little musicians can learn to play songs with the included waterproof song sheets, or experiment by disconnecting the keys and sticking them to the bathtub [more info...]


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