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Alex

ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds. Started in 1986 with a line of high quality basic arts and crafts products for children. Over the years, ALEX has grown and today produces over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children™s furniture, Rub A Dub® and Tub Tunes® bath toys, ALEX Little Hands® preschool products and ALEX Jr.®, a new line of luxurious plush toys for baby. Attention to quality and design has not gone unnoticed. Many ALEX products have received the most prestigious honors in the industry including over 250 awards from toy review organizations and leading consumer magazines. ALEX products are currently sold in over 80 countries worldwide in the upscale specialty market through a myriad of retail stores, catalogs and websites. ALEX is a lifestyle. ALEX helps start children on a lifetime of learning and discovery. It all begins with a brushstroke... It all begins with ALEX!

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ALEX Discover Pushinz Shapes
$18.99

ALEX Discover Pushinz Shapes

ALEX Discover Pushinz are a fun way for kids to learn while creating art! The colorful silicone shapes cling to smooth surfaces, so can be played with in any room in your home. The 10 soft pieces stick with a push and can be removed and replaced with ease. Use your imagination to make any object! Create art on windows, mirrors, refrigerators and more. The activity helps develop fine motor skil... [more info...]


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Alex Rub-a-Dub: Shaving in the Tub
$14.99
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ALEX Spa JUSTBEYOU Tattoo Set Quirky Brilliant
$10.99

ALEX Spa JUSTBEYOU Tattoo Set Quirky Brilliant

ALEX Spa #JUSTBEYOU Tattoo Set Quirky/Brilliant lets a child express their individual style with bright colorful body art. Be brilliant with an electric shade of blue. Be quirky with a bright shade of pink. The tattoo pens let you draw on lines of color or use a stencil for a more detailed look. Use water to dab on some silver foil or fun trendy body art decals, then make them unique with a ta... [more info...]


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ALEX Toys Little Hands Picture Mosaic
$13.99

ALEX Toys Little Hands Picture Mosaic

ALEX Toys Little Hands Picture Mosaic gives you 5 creative, mosaic pictures with hundreds of colorful shape and photo stickers! This kit contains 5 square pictures, each packaged separately with their own stickers. Create a lion, house, birthday cake, cereal bowl or flowers. Perfect activity for rainy days and parties. Includes 5 pre-printed boards (9in. square), 984 stickers and picture instr... [more info...]


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Janod Macaron Maxi Cooker
$109.99

Janod Macaron Maxi Cooker

Janod Macaron Maxi Cooker, by Alex Brands Janod Macaron Maxi Cooker lets you have your own kitchen space in your bedroom or playroom! Prepare tasty pretend dishes for your friends and practice to become a Little Chef... [more info...]


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Scientific Explorer Confectionery Science
$16.99

Scientific Explorer Confectionery Science

Scientific Explorer Confectionery Science lets kids satisfy their sweet tooth while learning science facts! Make and decorate a sugar skull, learn about sugar density. Make rock candy, gummy gems and chocolate lollipops. Includes sugar skull mold, pasty bag, lollipop mold, 3 rock candy sticks, 6 Lollipop sticks, gem mold, plastic syringe, placemat, test tube with cap and stand, 4 stir sticks a... [more info...]


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Scientific Explorer Mars Rover Launch & Land
$22.99

Scientific Explorer Mars Rover Launch & Land

Scientific Explorer Mars Rover Launch & Land sends you astronaut-in-training on an imaginary journey to Mars! Build, launch and learn all about NASA’s Curiosity Rover and its research trip to Mars. Build your own rover, load it into the heat shield, place it into the launching cone and get ready for takeoff. Send your gear into the air and watch it parachute down to the landing map. The ve... [more info...]


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Scientific Explorer Science of Music
$34.99

Scientific Explorer Science of Music

Scientific Explorer The Science of Music is a DIY project for young scientists who are ready to rock. The kit comes with die cut cardboard pieces that can be assembled to form the guitar body. An electronics module houses the main electronics, batteries and speaker. Strings, frets and controls are comprised of pre-cut conductive tape strips. Just remove the backing from the adhesive pads and i... [more info...]


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String  Beep
$16.99

String Beep

String big chunky wooden pieces together. Each set includes 12 wooden beads. Wooden needle, cotton lace stopper! Suitable for age: 3 year(s) [more info...]


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