Hape

Hasbro draws on decades of child development expertise, which makes them sensitive to children’s needs, whenever they develop and design a new toy. Their toys support children throughout every stage of development, starting at a very young age to help nurture and develop their natural abilities.

Building a Child’s Self Esteem

Their first priority is to encourage children in their individual development – building their self esteem. With their high-quality toys and games they support children as they play, learn, interact and grow.

Ensuring Safe Toys

Children’s social, emotional, intellectual and physical health is a key issue, not only for parents but also for a healthy society. So Hasbro take this responsibility very seriously and conducts a wide range of toy safety tests with respect to the materials and function of their toys.