The LEGO brand is more than simply our familiar logo. It is the expectations that people have of the company towards its products and services, and the accountability that the LEGO Group feels towards the world around it. The brand acts as a guarantee of quality and originality. .
Children are our role models
Children are inquisitive, creative and imaginative with an innate urge to learn. We must stimulate the child in each of us!
We have a definite approach to quality, and we want to be the best and most credible player in the toy business. We strive constantly to develop innovative products which promote creativity and fun-packed play.
These are the values that make the LEGO brand unique and give us the edge on all the others.
Build a flying sleigh with Aira Windwhistler, the Wind Elf! Fly up to the clouds pulled by Starshine and Rufus, the 2 pegasi to help the LEGO Elves find the magic wind key they need to send their lost friend Emily Jones back to the human world. [more info...]
Join Cinderella in her enchanted carriage for an exciting ride! Meet the dashing Prince Charming, and play with Cinderella's cute little puppy and help her get ready for the ball. Then rush back home before the magic disappears! [more info...]
Personalize Emma's amazing designer home and hang out with all her friends! [more info...]
The lighthouse is on fire! Rush to the rescue in the Fire Boat, aim the water cannon and put out the flames with the special water stud shooter. Send the diver out to make sure the lighthouse keeper is safe. Keep the lighthouse from burning down! [more info...]
Join Emily Jones and Azari Firedancer the fire elf, as they explore the Lava Cave! Meet Zonya the fire dragon, then enter the Lava Cave with the use of Azari's magic fire powers. Discover the secret map and roast a marshmallow around the campfire. [more info...]
Race to the scene where a worker calls for help! Zoom in on your motorcycle to fight the flames. If you can't reach the fire, call in the Fire Response Unit helicopter and help the firefighters put out the container fire with a tank full of water. [more info...]
Help the firefighters get the truck and helicopter loaded with gear! It's lunchtime, so take a slide down the pole in the firehouse and head to the hot dog stand. On your way, give the firehouse dog his bone. Oh no, the hot dog stand is on fire! [more info...]
Add another useful piece to your LEGO collection with this Green Baseplate! [more info...]
Have the vacation of a lifetime at the Grand Hotel in Heartlake City! As the cab pulls up in front of the hotel, help Andrea, Stephanie and Olivia hand their luggage to Nate the bellboy who is waiting for them with a trolley. [more info...]
Take a trip in the Heartlake Hot Air Balloon to find the perfect picnic spot! [more info...]
It's time for Mia's weekly shop, so join her at Heartlake Supermarket and grab a trolley from the trolley park. Explore the aisles together - what will you buy today? Pick up some fresh fruit and vegetables, breakfast cereals and more! [more info...]
Lance Richmond has an epic battle on his hands! Zoom in on the Hover Horse and defeat the giant Sparkks! Look for Jestro, who's hiding in his Evil Mobile, but don't fall into a trap and end up in the prison! [more info...]
Little astronauts will love Disney Miles From Tomorrowland. The outer space environment provides endless opportunities for exploration and role play, with all the different tools any space explorer could need. [more info...]
Jewel the cat has been invited to a birthday party! She can't wait to get ready. Give her a wash in the bath with the shampoo, then sit her at the mirror to groom her. Then give her some fish, her favorite food, to keep her going until it's time for the party! [more info...]
There's been a break in at the bank and a crook is trying to steal some money! Put the buildable police van together and rush to the scene. Catch the crook in the act and lock him up in the back of the van. There's no way he can escape now! [more info...]
Get set for a show-stopping performance with Livi the pop star! The incredible stage is set for tonight's concert. As the show starts, turn the stage panels to make Livi appear as if from nowhere. [more info...]
Lower the ramp and climb aboard the Resistance Troop Transporter. Jump into the cockpit and get ready for takeoff. And if the First Order tries to attack, arm the shooters and get ready to fire! [more info...]
Grab Battle the First Order with buildable and posable Rey!the staff and pistol and get ready to help Rey fight against the First Order. Turn the wheel to swing her arm and send the First Order forces flying! [more info...]
Find the magic portal to send Emily Jones back to the human world! The LEGO Elves have completed their quest to find all 4 magic keys needed to open the portal. [more info...]
When Knighton is under attack by Jestro, LEGO NEXO KNIGHTS knights roll into action! Send out The Fortrex, the huge 2-in-1 rolling castle! Launch the Knight Cycle and Aero-Striker V1 to engage the Ash Attacker and Scurriers! [more info...]
Join Farran Leafshade the earth elf, and Aira Windwhistler the wind elf, as they find the Secret Market Place, run entirely by animals! Meet Thorne the earth dragon and feed him pumpkins. [more info...]
Treasure is no ordinary kitten - she belongs to Ariel and she just loves water! Join her at her spa pool and help her leap from the diving board. Then flip it down to turn it into a super fun water slide. [more info...]
Ultimate Beast Master might have an explosive temper - but this time he's got his hands on dynamite! Throw the sticks at the opponents or whizz the manic Globlins around on chains! Cause more carnage by sucking energy from your enemies. [more info...]